London - based design studio Airside have created the suitably green identity for Greenpeace's 'Airplot' campaign. Inaugurated to prevent a third runway being built at Heathrow airport.
In a nutshell, Greenpeace have purchased a piece of land slap bang in the middle of the proposed runway site. Although the deeds can only have four legal owners (Tory parliamentary candidate Zac Goldsmith, comedian Alistair McGowan (no relation to the famous Bob), actress Emma Thompson and Greenpeace themselves), the organisation are inviting everyone to sign up for a section of plot in order to hopefully further the Airplot cause.
A number of the initial ideas and sketches that gave birth to the identity are below, as well as work in progress images documenting the creation of the various graphic elements concerning the identity.
The bespoke typeface below was made by printing letters and shapes cut from corrugated cardboard (probably recycled).
Possibly an area of type generation to delve deeper into as regards to the D&AD Homebase brief???
1 comment:
I really like this lettering. It has a nice organic feel to it, mite have to get in the print room n try some of it myself with you the master print artist!
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