During a university trip to London on the 4th of March 2009 i visited senior designer/freelance artist Mark Cavanor of the Penguin Group. An ex-student of Stockport College Mark had originally up sticks from Manchester with the dreams and aspirations of becoming a film poster designer, but after repeatedly dieing of boredom and creative restrain he quit and turned swiftly to book publishing.
The portfolio crit went well and we discussed in some length the work i presented before him. Mark gave well structured advice highlighting areas/points that i could improve upon and develop. I presented both my 2nd year body of work and projects that i am currently working on. Due to Mark working for the country's largest book publishing house my 'On The Road' sleeves we're an obvious focal point. The following advice was given;
* Produce the books for real in dummy form.
* Screen print illustrations/collages to enhance textural qualities.
* Possible work to a grid.
* Experiment in more depth the use and application of typography.
A current Berghaus opti-stud project generated plenty of discussion too. Mark gave the following advice;
* Place sky scape's behind surreal banana mountain (long story).
* Perhaps embossing footprints by hand rather than on the computer.
* Real looking flag. With movement and shadow.
* The fact that it is the new opti-stud (information/data etc).
We also discussed direction and which area of design i would like to work in i.e. book, advertising, film, graphics etc and possible building my portfolio with an aim in mind.
I ain't got a clue? yet!
We exchanged email addresses and i intend to keep in touch.